Industry Representative
Posted on: 6 Feb 2021
Seguin, TX
Job Description
Career Area:
Marketing / Sales / Product Support
Job Description:
WE BUILD WHAT MATTERS
What matters most to you? Is it being part of a strong team? Supporting your family? Solving global problems? You can do these and more at Caterpillar; where your work enables progress around the globe, and you contribute to meaningful work. Together, we can build what matters!
The Industrial Power Solutions Division has an exciting opportunity for an Industry Representative located in Seguin, Texas. As an Industry Representative at Caterpillar, you will serve as divisional expert within Oil and Gas responsible for the development and execution of aftermarket marketing to drive services growth. The role of this assignment is served as a subject matter expert to sell ideas are being developed, either as an individual or as a team. Must be able to communicate effectively across product, industry, dealer and/or customer audiences to gain understanding of customer value added service. Leadership in creation and development of parts marketing and product communications.
Job Duties/Responsibilities may include but are not limited to:
* Marketing strategy to improve awareness and loyalty to existing service offerings
* Support services growth through development of products marketing
* Delivering new aftermarket products and offering globally or regionally
* Gathering and providing VOC and VOD on aftermarket product offerings
* Partner with product groups to align aftermarket strategies
* Plan and execute an aftermarket services content strategy that drives high engagement
* Developing, Coordinating and Presenting Parts Marketing materials
* Assist with Promotional Strategy and Coordination
* Segmenting, targeting and positioning market opportunities to gain market share
* Support overall Caterpillar Parts brand initiatives
Basic Qualifications:
* College degree or equivalent marketing/product experience.
* 3 years or more job-related experience
* Strong communication, presentation and organization skills
* Proficiency in data analysis
* Accomplished in the use of business tools for communicating ideas
* Strong project management skills
Top Candidates will also have:
* Product support background or industry knowledge
* Ability to build strong relationships with various stakeholders
* Previous 6 Sigma Black Belt experience
* Demonstrated ability to lead content marketing campaigns
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers.
Relocation is available for this position.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Submit your information to our Talent Network here.
Caterpillar
Deerfield, IL
Caterpillar Inc. manufactures and sells construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. Its Construction Industries segment offers asphalt pavers, compactors, cold planers, feller bunchers, harvesters, motorgraders, pipelayers, road reclaimers, skidders, telehandlers, and utility vehicles; backhoe, knuckleboom, compact track, multi-terrain, skid steer, and track-type loaders; forestry and wheel excavators; and site prep and track-type tractors.
The company’s Resource Industries segment provides electric rope and hydraulic shovels, draglines, rotary drills, hard rock vehicles, track-type tractors, mining trucks, longwall miners, wheel loaders, off-highway and articulated trucks, wheel tractor scrapers, wheel dozers, landfill and soil compactors, machinery components, electronics and control systems, select work tools, and hard rock continuous mining systems.
Its Energy & Transportation segment offers reciprocating engine powered generator sets; reciprocating engines and integrated systems for the power generation, marine, oil, and gas industries; turbines, centrifugal gas compressors, and related services; remanufactured reciprocating engines and components; and diesel-electric locomotives and components, and other rail-related products.
The company’s Financial Products segment provides operating and finance leases, installment sale contracts, working capital loans, and wholesale financing; and insurance and risk management products. Its All Other operating segment manufactures filters and fluids, undercarriage, ground engaging tools, fluid transfer products, precision seals, and rubber sealing and connecting components; parts distribution; integrated logistics solutions and distribution services; and digital investments services.
The company was formerly known as Caterpillar Tractor Co. and changed its name to Caterpillar Inc. in 1986. The company was founded in 1925 and is headquartered in Deerfield, Illinois.
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IndustryManufacturing
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No. of Employees104,000
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Website
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Jobs Posted1597
