Job Description

A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.



We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.



If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.

Role: Lead Manager, Integrated Marketing

Business Unit: Retirement Plan Services (RPS)

Team: B2B Marketing, Marketing and Client Experience

Responsibilities

* Responsible for the design and implementation of multi-touch awareness and demand gen programs, working closely with B2B marketing partners to translate GTM plans into integrated promotional strategies that align with enterprise Retirement Brand Messaging.
* Develops promotional and campaign strategies that that align with the needs and preferences of RPS target audiences in a structured, repeatable, scalable and ongoing timely manner across multiple channels.
* Implements agile campaign methodology to follow marketing efforts and drive program results, continuously innovating and exploring new ways to get maximum MROI, while improving the volume and quality of marketing-delivered leads for segments aligned to the RPS strategy.

Deliverables

* Promotional plans and executed multi-touch, multi-channel marketing programs
* Earned media strategy, partnering with key stakeholders across the enterprise to produce bylines, drive media mentions and secure interviews and speaking engagements
* Owned media - blog posts, social and web content, white papers, infographics, podcasts, videos, one-pagers, etc.

KPIs

* Unaided Awareness, Impression, and Unaided Consideration
* Channel engagement metrics
* Pipeline health metrics
* Lead volume and quality

Qualifications

Required

* Bachelor's degree or the equivalent combination of education and relevant experience AND
5+ years of total relevant work experience

Preferred

* Advanced marketing degree
* Adobe Marketing technologies Adobe Campaign, Adobe Analytics, Adobe Test and Target
* Salesforce (or similar CRM technologies)
* Experience with business to business marketing
* Financial Services Industry experience
* Excellent written and verbal communication skills
* Highly-energized and creative thinker with the ability to turn ideas into actionable plans
* Motivated individuals, with a strong drive for business results
* Digital advertising experience, including social
* Experience in managing PR strategies closely with internal or external PR partners with proven results
* Experience in managing integrated marketing programs encompassing earned media and owned marketing channels
* Strong quantitative skills; ability to analyze data for insights; ability to act on the insights
* Detail-oriented, organized with the ability to lead complex projects
* Ability to stay focused on goals in a dynamic and constantly changing environment
* A positive attitude, with key skills in collaboration and cross functional team leadership
* Multi-tasker
* Self-directed
* 7 years relevant marketing experience (i.e. marketing manager, website/social/earned strategy, marketing automation, marketing operations, content development/management)

T. Rowe Price is committed to providing our associates with a comprehensive total rewards benefit program, including wellness, retirement and quality-of-life benefits. Please view What We Offer to see what's available to you.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.