News Corp.

Associate Product Manager, MarketWatch

Posted on: 5 Feb 2021

New York City, New York

Job Description

Job Description:

What Does the Subscriber Journeys Team Do?

Experimentation Roadmaps

At Dow Jones, we use customer-facing experimentation as the bleeding edge of our product roadmaps. The team is responsible for designing, prioritizing and executing digital experimentation across Dow Jones digital properties to incrementally increase the rate at which we acquire, engage, and retain our members. With our partners across the organization, we design variations for digital experiences informed by extensive research, prior tests, and gut instinct. We construct these digital experiments, working through design, metrics, scheduling, and technical solutions. We then launch these variations to a percentage of traffic, measuring their impact against the current experience in real time. When a superior experience is found, it is pushed live to 100% of traffic, and the process begins again.

Why does it matter? Digital experimentation injects an unfiltered customer feedback loop directly into our product roadmaps, helping businesses develop the most valuable, sticky, meaningful product to our customers. In our humble opinion, it is the most powerful product development discipline in existence. ABT: Always Be Testing.

What will you do?

You will be a truth-seeking missile, scrappily hunting down data that might lead to solid experiment ideas. You will develop insights into hypotheses, user stories and mockups, which you will prioritize based on scale, impact and effort and strategic importance. You will be given full ownership of smaller roadmaps as quickly as you are able.

You will manage technical execution of development, launch, monitoring while live. In partnership with data science, you will creatively, meticulously analyze the experiment results, slicing and dicing the data to look for value wherever it might be hiding, and then track the long-term impact on members. Where appropriate, you will work with the core teams to permanently implement successful learnings.

What is specific to acquisition?

Acquisition is where the customer relationship begins and its where this team has delivered an astonishing amount of value in the last 4 years. Weve become sophisticated which has added complexity and scale. You will help manage 5 experimentation roadmaps:

* Marketwatch shop/checkout
* Marketwatch onsite/paywall

* Barrons Shop/checkout

* Barrons paywall

* Barrons product

You will be given ownership of some of these roadmaps as soon as you are able.

You will work with the core roadmap team to prioritize and solution permanent implementation of experiment winners and coordinate the testing of technical features e.g. Amazon Pay.

What do you bring: skills and aptitudes

* Strong collaborative instincts and interpersonal skills; must enjoy and work well with a wide variety of stakeholders in a complex organization
* Exceptional written and oral communication

* Strong analytical, strategic, and creative problem-solving capabilities with the aptitude to identify KPIs and gather and analyze data

* Ruthless focus and instinctive prioritization for delivering maximum value.

* An ability to help strategically solve technical problems because of prior direct experience working with engineers, data scientists, etc.

* An understanding of the tools and techniques used in digital product development

* Prior experience in Google Analytics, Adobe Analytics, or another major analytics platform to gather, sort, analyze, and action data

What do you bring: spirit

* A healthy skepticism of the status quo
* Entrepreneurial spirit

* An intense curiosity about consumer behavior and psychology

How much experience should you have?

1+ years of digital product experience preferred.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line.

Business Area: BG - MARKETWATCH

Job Category: IT Development Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the worlds top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barrons, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view Find Jobs - Dow Jones. Thank you.

Req ID: 23081

News Corp.

New York, New York

News Corporation, a media and information services company, creates and distributes content for consumers and businesses worldwide. It operates in five segments: News and Information Services, Book Publishing, Digital Real Estate Services, Subscription Video Services, and Other. The company distributes content and data products, including The Wall Street Journal, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, Barron’s, MarketWatch, and DJX through various media channels, such as newspapers, newswires, Websites, mobile device applications, tablets and e-book readers, newsletters, magazines, proprietary databases, live journalism, video, and podcasts. It also owns and operates daily, Sunday, weekly, and bi-weekly newspapers comprising The Australian, The Weekend Australian, The Daily Telegraph, The Sunday Telegraph, Herald Sun, Sunday Herald Sun, The Courier Mail, The Sunday Mail, The Advertiser, The Times, The Sunday Times, The Sun, The Sun on Sunday, and New York Post, as well as digital mastheads and other Websites.

In addition, the company offers home-delivered shopper media that include free-standing inserts and direct mail products; in-store marketing products and services primarily to consumer packaged goods manufacturers; in-store merchandising services; and digital marketing solutions. Further, it publishes general fiction, nonfiction, children’s, and religious books; and provides sports programming content to approximately 200 channels distributed through cable, satellite, and Internet protocol, as well as broadcast rights to live sporting events. Additionally, the company offers property and property-related services on its Websites and mobile applications, as well as residential and commercial property Websites; online real estate services; and professional software and services products, which comprise Top Producer, FiveStreet, and ListHub. News Corporation was incorporated in 2012 and is headquartered in New York, New York.

  • Industry
    Media/Entertainment
  • No. of Employees
    28,000
  • Jobs Posted
    3303

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