Job Description

Job Descriptions

Job Summary

Background: Comcast is building an in-house Programmatic Media Activation team. The activation team will work to meet/exceed campaign performance across all business units, while partnering with an agency team for investment planning, strategy, and non-programmatic activation to create one multi-channel, cohesive go-to-market media execution.

Job Description

Background:

Comcast is building an in-house Programmatic Media Activation team. The activation team will work to meet/exceed campaign performance across all business units, while partnering with an agency team for investment planning, strategy, and non-programmatic activation to create one multi-channel, cohesive go-to-market media execution.

Description:

Comcasts Programmatic Media Activation team works with a variety of Comcast stakeholders and agency partners to manage and execute programmatic media campaigns that meet performance goals across a variety of platforms. The Senior Manager will serve as a subject-matter-expert and team lead for programmatic execution for a number of Comcast business units.

The Senior Manager will be an invaluable team resource, overseeing day-to-day operations of the activation talent and working directly with senior leadership to ensure successful and strategic activation. The ideal candidate must be familiar with the programmatic campaign lifecycle from planning to execution. They will encourage sophisticated activation with a detailed approach to supply path optimization (SPO), bid strategy, omni-channel activation, and platform strategy.

The Senior Manager will partner closely with the agency lead and will contribute to digital investment strategies. They will ensure smooth workflows between in-house and agency teams knowing the agency is fulfilling the ad operations, billing and reconciliation, and planning functions for programmatic channels.

Responsibilities:

* Manage and support the team of activation practitioners responsible for campaign execution

* Serve as escalation for campaign troubleshooting, performance issues, and partner management

* Evaluate and select strategic advertising technology and partners

* Supporting efforts across partner units within Comcast (Divisions, Search, Agency, MarCom, Analytics) to create improved digital experiences across all touchpoints

* Enforce internal and external operations workflows to ensure smooth collaboration

* Train junior and peer staff members in programmatic or performance marketing tenets

* Contribute to larger media initiatives across the organization involving technology integration, audience management, and frequency management across business units

* Ensure performance benchmarks and KPI goals for respective channels, business units, and initiatives

* Oversee teams execution of multichannel programmatic media campaigns (desktop/mobile, display/video)

* Provide guidance for most effective campaign setup and efficient use of reporting systems

* Identify areas for opportunity to improve current procedures, and grow internal team capability.

* Consistent exercise of independent judgment and discretion in matters of significance.

* Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

* Other duties and responsibilities as assigned.

Minimum Requirements:

* 6+ years of Digital experience, with emphasis in programmatic

* Must have hands-on experience managing multiple platforms including DV360, Verizon, Amazon, The Trade Desk

* 3+ year client-facing experience

* Direct report management experience preferred

* Knowledge of biddable platforms (search or social) and/or ad-tech (i.e. DMP, ad server, etc.)

* Experience collaborating with teams in multiple locations

* Strong presentation skills

* Ability to prioritize and manage multiple deliverables & project timelines efficiently

* Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must

* Strong project management skills

* Detail oriented with exceptional critical thinking and problem-solving skills

* Self-starter wanting to excel career path by laying the foundation of a new Comcast practice

Employees at all levels are expected to:

* Understand our Operating Principles; make them the guidelines for how you do your job.

* Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

* Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

* Win as a team make big things happen by working together and being open to new ideas.

* Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

* Drive results and growth.

* Respect and promote inclusion & diversity.

* Do what's right for each other, our customers, investors and our communities.

Disclaimer:

* This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

7-10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. Thats why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.