American Express

Sr Analyst-Marketing

Posted on: 4 Feb 2021

New York City, New York

Job Description

Job Description
The Consumer Marketing Services (CMS) organization leads prospect acquisition and customer marketing for U.S. Consumer Products and Services and is one of the largest growth engines within American Express. The Marketing Investment Services (MIS) Team within CMS is responsible for several key functions, including forecasting and goal setting, performance reporting and insights, and budget management/optimization.

The goal of Prospect Performance Insights is to track and broadcast CMS business results for Prospect Acquisition relative to goals and over time. The vision for the team is to enable leadership to view and react to marketing campaign performance in real time for agile decision making.

A key contributor and coordinator of CMS monthly performance results meeting, the Analyst will have the opportunity to communicate regularly with senior level executives, working on new views to further enhance insights and drive investment decisions. In addition, this role provides a great opportunity to gain exposure to marketing strategies and big bet initiatives as well as the drivers of results/growth. The Analyst will provide consultative support to peers and leaders in marketing channels, through strategic analytics that highlight trends, risks and opportunities and actionable business insights to improve investment efficiency.

Job Responsibilities:

* End-to-end ownership Prospect Acquisition reporting for partner channels
* Provision of standardized monthly dashboards that focus on specific strategic initiatives, enabling drill-down into drivers
* CMS Scorecard enablement and updates; linkage of metrics to key strategic initiatives
* Planning and execution of business analysis, leveraging data and KPIs to drive insights into performance trajectory, in close collaboration and thought partnership with Channel marketers
* Close and ongoing collaboration with partner teams including EDA, US Finance, Global IO, and channel marketing teams and leadership
* Thought leadership on proposing and driving both quick wins and transformative uplift to CMS performance management capabilities
* Knowledge of latest technology and industry best practices to deliver the most timely and accurate results possible

Minimum Qualifications

* More than 3 years of experience in a relevant business context delivering insights through the analysis of complex datasets
* Superior analytical skills ability to analyze/understand large data sets, synthesize and draw out relevant insights
* Strong communication and presentation skills equally capable of interacting with peers and senior leaders
* Extreme attention to detail and accuracy strong sense of responsibility and accountability
* Very strong aptitude with MS-Excel formulas, pivot tables, lookups, sumifs, etc. required
* Experience developing reporting in data visualization tools, preferably Tableau and SQL Server
* Good understating of PowerPoint presentations
* Excellent relationship building skills enjoys working as part of a larger team and fostering relationships
* Ability to excel in moments of peak demand when skillful prioritization or delegation / escalation is required
* Positive approach to tackling challenges

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express

New York, New York

American Express Company, together with its subsidiaries, provides charge and credit payment card products, and travel-related services to consumers and businesses worldwide. It operates through three segments: Global Consumer Services Group, Global Commercial Services, and Global Merchant and Network Services. The company’s products and services include charge and credit card products, as well as other payment and financing products; network services; expense management products and services; travel-related services; and prepaid products.

Its products and services also comprise merchant acquisition and processing, servicing and settlement, point-of-sale marketing, and information products and services for merchants; and fraud prevention services, as well as the design and operation of customer loyalty programs. The company sells its products and services to consumers, small businesses, mid-sized companies, and large corporations through online and mobile applications, third-party vendors and business partners, direct mail, telephone, in-house teams, and direct response advertising. American Express Company was founded in 1850 and is headquartered in New York, New York.