Walmart Inc.

Campaign Manager - Media Partnerships Specialist 3 - WMG

Posted on: 2 Feb 2021

Hoboken, NJ

Job Description

Position Summary...

What you'll do...

Walmart Media Group (WMG) is seeking an experienced campaign managers to help build and sell Walmart Media Groups advertising solutions to our key partners benefiting from our proven conversion driven and brand building solutions. Youll contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment; and problem-solving leadership with limited oversight.

As a Campaign Manager on the sales team, you will report to an Industry Manager or Team Lead and use your 2-3 years of experience in digital campaign management for Walmarts Media/Advertising business. The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio. Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities:

* Plan, execute, manage, and optimize end-to-end campaigns
* Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
* Partner with internal teams including account management, sales and analytics to define metrics and measure success of campaigns using internal analytics
* Demonstrate diligence, attention to detail and adherence to WMGs best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
* Maintain and organize campaign-specific materials in teams shared document repository
* Manage the day to day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing and performance of various campaigns
* Develop, grow, and maintain relationships with internal teams through exceptional client service
* Work with trafficking teams to traffic campaign tags and ensure accurate tracking for campaigns.
* Partner with your respective account managers to build out media plans based on media strategy
* Consult sales teams on regular insights to clients detailing performance, campaign optimizations, and new opportunities
* Troubleshoot issues on all pre-production and live campaigns
* Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
* Attend client meetings, as needed
* Strong communication skills with the ability to articulate complex concepts fluidly.

Minimum Qualifications:

* Four-year college degree
* Must have 2-3 years of digital media planning and optimization work
* Client facing experience with the ability to identify risks and effectively manage through issues
* Understanding of traditional and interactive media planning elements
* Proficiency in Microsoft Office solutions
* Strong analytical thinking and mathematical skills
* Excellent communication and writing skills
* Strong project management skills
* Ability to advise partners on best practices and areas of opportunity
* Excited by a fast-paced and rapidly changing environment
* Experience using project management tools and ad servers
* Flexibility to provide afterhours support on a rotational basis

About Walmart Media Group:

At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, Save Money. Live Better, we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable and we have Walmarts sales data to prove it. Walmart Media Group wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmarts overall growth strategy.



Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor degree in business or related field



Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart Inc.

Bentonville, AR

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam's Club retail warehouses. As of April 30, 2019, Walmart has 11,368 stores and clubs in 27 countries, operating under 55 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Best Price in India. It has wholly owned operations in Argentina, Chile, Canada, and South Africa. Since August 2018, Walmart only holds a minority stake in Walmart Brasil, with 20% of the company's shares, and private equity firm Advent International holding 80% ownership of the company.

Walmart is the world's largest company by revenue—over US$500 billion, according to Fortune Global 500 list in 2018—as well as the largest private employer in the world with 2.2 million employees. It is a publicly traded family-owned business, as the company is controlled by the Walton family. Sam Walton's heirs own over 50 percent of Walmart through their holding company, Walton Enterprises, and through their individual holdings. Walmart was the largest U.S. grocery retailer in 2019, and 65 percent of Walmart's US$510.329 billion sales came from U.S. operations.

The company was listed on the New York Stock Exchange in 1972. By 1988, Walmart was the most profitable retailer in the U.S., and by October 1989, it had become the largest in terms of revenue. Originally geographically limited to the South and lower Midwest, by the early 1990s, the company had stores from coast to coast: Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster in July 1990. A Walmart in York, Pennsylvania opened in October 1990: the first main store in the Northeast.

Walmart's investments outside North America have seen mixed results: its operations and subsidiaries in the United Kingdom, South America, and China are highly successful, whereas its ventures in Germany and South Korea failed.

 

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