Job Description

Description

Unify Union Pacific's systemwide workforce through strategic communications across multiple channels that build trust and pride; amplify wins connecting company priorities with progress; and promote and protect Union Pacific's brand.

This role requires a communications professional skilled in both written and video communications. Job responsibilities include creating integrated communication plans; writing and editing materials; filming and editing video for internal and external media channels; and planning and coordinating corporate communications events.

Responsible for developing plans and materials to support Union Pacific's business strategy and goals.

Accountabilities

Provide effective project management leadership and consultation to develop communication plans for internal departments, work groups and company initiatives using media platforms such as online media, print, video and social networking
Write and edit various materials including fact sheets, brochures, web content, emails, video scripts, presentations, speeches, news stories and other materials as required
Liaison with in-house and external designers/vendors to develop communication materials and ensure consistent application of brand standards and effective reputation management while achieving deadlines
Initiate improvements in departmental procedures to increase production quality and efficiency for communication services and materials
Organize and help coordinate special events associated with communications initiatives
Coordinate and execute video and photo shoots; edit and produce final video for internal and external media channels
Use communication and video expertise to translate corporate strategies and goals into compelling storytelling via videos shared across a variety of internal/external channels
Understand target audiences and adjust narrative to appeal to each through easily digestible content.
Perform other duties as assigned

Qualifications

Required

A Bachelor's degree
Proficient in Microsoft Office (Excel, PowerPoint, Word) skills
Experience working in a studio environment; operating studio and cinema cameras; and using basic three-point lighting techniques
3 - 5 years experience in communications
Proficient computer skills including editing video with Adobe Premiere and photos with Adobe Lightroom and Photoshop
Confident communicator and presenter able to present concepts verbally
Excellent organizational, planning and problem-solving skills

Preferred

Experience with live streaming platforms, including RMTP destinations and stream keys, and experience with live switching hardware and HDMI and SDI conversions
Experience with Adobe After Effects, video compression and codecs
Experience using Wirecast software
Strong knowledge and understanding of current trends in digital media/social media

Work Conditions

18 years of age or older
Travel 50% of the time
Equal Employment Opportunity - Union Pacific strictly prohibits any discrimination or harassment based on a person's race, color, sex, national origin, ancestry, age, disability, religion, military and veteran status, sexual orientation, gender identity, gender expression, genetic information, pregnancy, or any other ground prohibited by law (protected status).
Union Pacific supports diversity in the workplace and is an Equal Opportunity Employer inclusive of protected veterans and individuals with disabilities.