Job Description

JOB SUMMARY
The SpectrumMarket Intelligence Manager will maximize the companys competitive performance and market share. With a rigorous discipline around intelligence gathering, verification of a variety of data sources, market-level investigation, and thorough analysis and reporting, the Market Intelligence team is the companys subject matter experts of local market dynamics and of all competitors in each of the communities we serve.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.

Manage, develop, document and report competitive intelligence and insights relative to the Residential, Small-Medium Business and Mobile business.

Track competitors offer strategies, products and pricing, positioning, new construction activity, and other changes that affect market dynamics, performance and share.

Maintain current, regularly updated and detailed reference materials for each of our competitors to inform and support Charter marketing, sales, offer and product strategy.

Reporting: Develop and manage reporting for local competitive campaigns, including subscriber performance, offer usage, churn by campaign/sales channel, and sharing results across the management team and regions.

Play an active role in local implementation of activations supporting seasonal and multicultural initiatives.

As appropriate, ensure the local operation and front line are informed and aware of the companys marketing, product and growth initiatives and priorities.

Help to develop and manage the regional Market Intelligence budget and quarterly and monthly forecasts for region market intelligence marketing. Manage all expenses tied to Back to School, local competitive events and T& E, including managing the SOW, purchase order, and invoicing process.

Perform other duties as requested.

REQUIRED QUALIFICATIONS
Skills /Abilities and Knowledge
Ability to read, write, speak and understand English
Analytical skills including the ability to develop spreadsheets, strong working knowledge of business statistics, ability to read financial statements and legal documents
Proficiency on PC and relevant software applications, including Microsoft Office products and Tableau. Experience working in database environments preferred.
Ability to communicate complex concepts clearly and effectively, including verbally, in writing and in deck/presentation format (e.g. PowerPoint)
Ability to present effectively in front of a group
Ability to think critically and strategically
Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing
Solid business aptitude and an ability to assess competitive strategy
Ability to effectively work independently without direct supervision
Highly organized and disciplined
Detail-oriented and results-focused
Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
Ability to manage confidential information

Education
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience; MBA preferred

Related Work Experience
5 years: Marketing experience

Certifications and/or Licenses
Valid driver's license, satisfactory driving record within Company required standards and auto insurance

PREFERRED QUALIFICATIONS
Related Work Experience
5 years: Content or Broadband Delivery Provider
Experience in cable television / telecommunications or a related field with a recurring revenue stream
SMB experience

WORKING CONDITIONS
Office environment
Travel as required

For more information on Spectrums benefits, please click here.