Sports Marketing Manager-Action Sports

PEPSICO
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Posted on: 1 Feb 2021

Los Angeles, CA

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Job Description

Job Description

As part of PepsiCo Beverages North America (PBNA), the Energy portfolio is critical in ensuring we are positioned to meet the current and future demand of consumers, and therefore continue to deliver the Return on Investment and value our shareholders expect. The Energy category is one of the fastest-growing and is a dynamic beverage category, where there is a strong need to build brands that connect with consumers and their lifestyles.

The PepsiCo PBNA Energy team is comprised of a variety of energy brands for unique occasions, ranging from established $1BN+ brands like Rockstar to smaller brands like Kickstart by Mountain Dew. Marketings role within the Energy team is to accelerate the value growth of this multi-brand portfolio through the development of new, culturally relevant consumer brands and continuing to expand established ones.

The Sports Marketing Manager is responsible for executing our approach to leverage the growing phenomenon of Action Sports to maximize brand and business objectives. The role will also assist in developing and executing our initiatives, branded content and athlete selection and sponsorships.

This role will be part of the Energy Marketing team and wire across various action sports verticals

Key Responsibilities:

* Implement action sports strategies across all pillars of Action Sports
* Negotiation and Execution of athlete contracts of more than 30 athletes
* Create programing and individual athlete strategies for events, grassroots and content.
* Create strong endemic partnerships
* Continual immersion in and monitoring of the Sports industry to identify new opportunities to engage participants, fans and partners
* Assist in planning, developing and executing Energys core Action Sports agenda including events, athlete sponsorships and branded content
* Manage our athletes and partners in action sports pillars. Skateboarding, Snowboarding, freestyle ski, BMX, Surf
* Facilitate status and update meetings to the Dir of sports of marketing

Qualifications/Requirements

* Undergraduate degree
* MBA with a concentration in Marketing or Sports Marketing (preferred)
* A minimum of 5 years prior work experience (if Undergrad degree only) OR 3 years of prior work experience (if Advanced degree)
* 3+ years of relevant marketing and/or sports marketing experience and a strong understanding of brands/brand building within the Action Sports vertical
* Strong knowledge of and passion for sports business and brand marketing
* Ability to effectively collaborate, communicate and influence in a matrix environment
* Demonstrated ability to develop and cultivate relationships
* High level of professional maturity ability to manage up/down and strong interpersonal skills for interaction with internal/external senior leaders
* Strong analytical and project management skills
* Advanced proficiency in PowerPoint and Excel
* This position is limited to persons with indefinite right to work in the United States

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

PEPSICO

Purchase, NY

PepsiCo, Inc. operates as a food and beverage company worldwide. The company’s Frito-Lay North America segment offers branded dips; Cheetos cheese-flavored snacks; and Doritos tortilla, Fritos corn, Lay’s potato, Ruffles potato, and Tostitos tortilla chips. Its Quaker Foods North America segment provides cereals, rice, pasta, mixes and syrups, granola bars, grits, oat squares, oatmeal, rice cakes, simply granola, and side dishes under the Aunt Jemima, Cap’n crunch, Life, Quaker Chewy, Quaker, and Rice-A-Roni brands.

The company’s North America Beverages segment offers beverage concentrates, fountain syrups, and finished goods under the Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mountain Dew, Pepsi, Propel, Sierra Mist, and Tropicana brands; and ready-to-drink tea, coffee, and juices. Its Latin America segment provides snack foods under the Cheetos, Doritos, Emperador, Lay’s, Marias Gamesa, Rosquinhas Mabel, Ruffles, Sabritas, Saladitas, and Tostitos brands; Quaker-branded cereals and snacks; and beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, and Toddy.

The company’s Europe Sub-Saharan Africa segment offers snack food under the Cheetos, Chipita, Doritos, Lay’s, Ruffles, and Walkers; Quaker-branded cereals and snacks; beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Mirinda, Pepsi, Pepsi Max, and Tropicana; ready-to-drink tea products; and dairy products under the Agusha, Chudo, and Domik v Derevne brands. Its Asia, Middle East and North Africa segment provides snack foods under the Cheetos, Chipsy, Doritos, Kurkure, and Lay’s brands; cereals and snacks under the Quaker brand; beverage concentrates, fountain syrups, and finished goods under the 7UP, Aquafina, Mirinda, Mountain Dew, Pepsi, Sting, and Tropicana brands; and ready-to-drink tea products. The company was founded in 1898 and is headquartered in Purchase, New York.