Job Description

Job Description

LifePoint Health- Health Support Center

The Director, Advertising Operations is responsible for multifaceted approach to supporting advertising operations at LifePoint Health, including technical operations, direct display, programmatic, data & reporting, placement, procurement and process improvement in both digital and traditional media. Strong managerial experience, with an eye for mentorship and experience in high volume advertising trafficking.

ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

Oversee day-to-day trafficking of advertising campaigns across LifePoint Health, with specific emphasis on digital advertising

Responsible for the intake, deadlines, extensions and creative assignment details related to various campaigns running simultaneously across the enterprise (this role is not responsible for creative development)

Lead all aspects of digital advertising deployment including planning, placement, scheduling, delivery of campaigns, and QA (knowledge of and experience in digital advertising is imperative)

Optimize campaign processes and assets to continually drive increased consumer engagement and campaign performance attribution

Manage/Lead a team of Specialists, Digital Advertising to place, manage and report on digital campaigns, to include the creation and management of detailed timelines and workflows and KPIs.

Troubleshoot issues related to campaign delivery and quality issues; and ensure all accounts are in compliance with applicable guidelines

Responsible for the tracking and process related to digital campaign leads, to include working with individual hospital operators on follow-up best practices, CRM integration, tracking and optimization

Responsible for data transparency and reporting to include the generation of weekly and monthly automated reports to internal stakeholders

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position primarily serves internal co-workers.

SUPERVISORY RESPONSIBILITIES:

Manage the work of others, including planning, assigning, scheduling and reviewing work, ensures quality standards. Responsible for hiring, terminating, training and developing, reviewing performance and administering corrective action for staff.

Job Requirements

KNOWLEDGE, SKILLS & ABILITIES: The requirements listedbelow are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree

Experience:, 5+ years

Certifications: N/A

Licenses: N/A

Skills and Abilities:

Mathematical Skills

Business Mathematical Skills -- Ability to add,subtract, multiply, and divide in all units of measure, using whole numbers,common fractions, and decimals. Ability to compute rates, ratios, andpercentages and to draw and interpret graphs.

Computer Skills

Technical Computer Skills -- Demonstrate use ofintermediate computer operations (basic programming, relational databases, andoperating systems) and intermediate software packages.

Communication

Moderate Communication -- Regularly usesmoderately complex oral and written skills. May train others in functionalareas, interact with others and make presentations to department or middlemanagement.

DecisionMaking

DepartmentSpecific Impact -- Decisions impact the management and operations within adepartment. May contribute to business and operational decisions that affectthe department.

Nature of Problems

Routine Business Problems -- Problemsencountered are routine, somewhat repetitive and generally solved by followingclear directions and procedures.

Independent Judgement

Functional Independent Judgement -- Providesand sets goals and priorities for functional area. May make recommendations fordepartment policies, practices, and programs. Makes decisions for and/orresolves problems for others.

Planning/Organization

Project Management -- Handle multiple projectssimultaneously including task delegation, project oversight, and resourceallocation.

PHYSICAL AND MENTAL DEMANDS:

The physical demands described here arerepresentative of those that must be met by an employee to successfully performthe essential functions of this job. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential job responsibilities.

While performing the duties of this job, theemployee is occasionally required to stand; walk; sit for extended periods oftime; use hands to finger, handle, or feel objects, tools or controls; reachwith hands and arms; climb stairs; balance; stoop, kneel, bend, crouch orcrawl; talk or hear; taste or smell. Theemployee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required forextended use of computer. Required specific vision abilities include closevision, distance vision, color vision, peripheral vision, depth perception, andthe ability to adjust focus.

WORK ENVIRONMENTAND TRAVEL REQUIREMENTS:

Work environmentcharacteristics described here are representative of those that an employee mayencounter while performing the essential functions of this job. Reasonable accommodations may be made toenable individuals with disabilities to perform the essential jobresponsibilities.

Works in well-lit,ventilated and climate controlled office environment with routine officeequipment; some equipment has moving mechanical parts.

In hospital environment,may be exposed to hazards and unusual elements, which may include but are notlimited to bloodborne pathogens and / or contagious illnesses, toxic chemicals,and biohazardous materials which may require extensive safety precautions andthe use of protective equipment.

Noise level in the workenvironment is typical for an office and/or hospital environment.

Minimum overnight travel(up to 10%) by land and/or air

LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans status or any other basis protected by applicable federal, state or local law.