This is an exciting time at Instagram, and understanding people is more important than ever. The Marketing Insights Researcher will be an integral part of the marketing team, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will be flexible, agile, and a market research expert with phenomenal analytical and communication skills. In this role, you will work with Product, Product Marketing, Brand, Creative, UX research, Data Science teams. You will influence marketing strategy, campaign development, and measurement across the world.
Marketing Insights Researcher Responsibilities
* Design and execute innovative quantitative and qualitative research to support the marketing organization, Instagram and Facebook at large.
* Translate research findings into actionable insights that will have an effect on reaching hundreds of millions of people.
* Communicate effectively in order to motivate people to take action in marketing and across the organization.
* Develop and drive research strategy globally.
Minimum Qualifications
* Experience with independently executing full-cycle research from research design to reporting.
* 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.).
* Experience directing agencies/vendors to deliver results.
* Experience using primary and secondary research to influence executives and colleagues.
* Experience with positioning, messaging development and optimization research.
* Experience with SPSS or R and survey programming tool.
* Experience with International Research.
* Experience with researching difficult or sensitive topics.
Locations
About the Facebook company
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
Menlo Park, CA
Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.