Influencer Strategist
Posted on: 30 Jan 2021
Glendale, CA
Job Description
Job Summary:
The Influencer Strategist reports to the Manager, Talent Execution and works within the central marketing team in providing digital influencer expertise and strategy for divisions within TWDC including Disney Streaming Services, Sales, Consumer Products, Studios, Media Networks and other business units. In this role, this person will have a passion for digital media, a proven track record working with talent and talent representatives, experience executing branded campaigns and deep understanding of working on influencer deals. The Influencer Strategist will be responsible for managing the execution of all influencer execution requests for the company, including negotiating, contracting, content submission, and campaign reporting. He/she will also serve as a liaison between content creators and Disney internal/external requests.
Responsibilities:
* Execute branded campaigns directly with Sales by handling RFPs, contract drafting and negotiations, timelines and seeing projects through to successful completion. Including creating and communicating final wrap reports for clients and internal stakeholders.
* Facilitate and work effectively with the Sale Development Team and Talent Relations Team to successfully deliver social media campaigns sold to clients
* Communicate with internal stakeholders to properly review campaigns, manage risks and establish internal solutions on behalf of talent.
Basic Qualifications:
* Minimum 2 years of experience in the influencer marketing space
* Experienced in dealing/working with Talent (either digital or traditional), Talent management teams (agents, managers and publicists) including having relationships with large and smaller talent agencies and management firms in the industry.
* Branded and Sales Integration experience required.
* Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok and Snapchat.
* Familiarity with back-end publishing and platform and analytics tools (FB insights, YouTube Analytics).
* Basic knowledge of word processing, spreadsheet, and presentation software (Excel, PowerPoint, Keynote, Google Suite).
* Demonstrated analytical and problem-solving skills.
* Strong interpersonal, verbal, and written communication skills.
Required Education
* Bachelors Degree
Twenty-First Century Fox
New York, New York
Twenty-First Century Fox, Inc. operates as a diversified media and entertainment company primarily in the United States and Canada, Europe, and internationally. It operates through Cable Network Programming, Television, and Filmed Entertainment segments. The company produces and licenses news, business news, sports, general entertainment, factual entertainment, and movie programming for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunication companies, and online video distributors.
It also broadcasts network programming; and operates 28 broadcast television stations, including 11 duopolies in the United States. In addition, the company produces and acquires live-action and animated motion pictures for distribution and licensing in various formats in entertainment media, as well as produces and licenses television programming.
The company was formerly known as News Corporation. Twenty-First Century Fox, Inc. was founded in 1922 and is headquartered in New York, New York. As of March 20, 2019, Twenty-First Century Fox, Inc. operates as a subsidiary of The Walt Disney Company.
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IndustryMedia/Entertainment
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No. of Employees22,400
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Website
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Jobs Posted2252
