Marketing Manager
Posted on: 29 Jan 2021
Charlotte, NC
Job Description
Position:
This manager role will support the strategic growth of our Creative Optimization team by growing and optimizing new and current marketing partnerships and campaigns through testing, reporting, knowledge sharing, and strategic planning. Creativity, collaboration, analysis, and an enthusiasm for digital marketing are the keys to making this role successful. Youll get the opportunity to form partnerships and manage marketing campaigns with some of the leading online publishers
This is a great opportunity for someone to join a world-class marketing organization, work incredibly hard, and be rewarded with rich digital marketing training from a best-in-class team. You will be fully immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.
Responsibilities:
* Gather & analyze campaign performance data within the marketing funnel across multiple databases and analytics platforms
* Use these insights to inform new tests, growth opportunities, and quality improvements
* Find trends and patterns in large datasets, theorize ways to utilize those trends, and share them broadly with the team
* Find, form, and grow meaningful publisher partnerships in order to expand our companys footprint across the digital landscape.
* Understand LendingTrees marketing technology and data stack with the goal of improving efficiencies in process and data-visibility
Qualifications:
* 4-5+ years of experience in direct marketing or marketing agency
* Previous experience with partner acquisition, onboarding and management
* Experience with using data to inform marketing communications and decisions.
* Ability to identify best practices, establish process efficiencies, and proactively present and execute production solutions.
* Strengths working cross-functionally across projects and teams, with competing deadlines and varying levels of prioritization
* Strong project management and analytical skills
* Familiarity with marketing campaign types (CPM, CPC, etc.) and their key performance metrics (CTR, Conversion rates, etc.)
* Familiarity with A/B testing and other marketing testing methodologies
* Incredible attention-to-detail
* Advanced Excel knowledge, including pivot tables and vlookups
* Effective oral and written communication skills
* Functioning knowledge of the digital marketing ecosystem
* Client-facing experience
Nice to have:
* Reporting platform experience: Adobe Analytics, Google Analytics, Tableau, etc.
* SQL experience
* Previous experience with Financial Products
LendingTree
Charlotte, NC
LendingTree, Inc., through its subsidiary, LendingTree, LLC, operates an online loan marketplace for consumers seeking loans in the United States. Its mortgage products comprise purchase and refinance products. The company also provides information, tools, and access to various conditional loan offers for non-mortgage products, including auto loans, credit cards, home equity loans, personal loans, reverse mortgages, small business loans, and student loans. In addition, it offers information, tools, and access to other products, including deposit accounts; credit repair, through which consumers obtain assistance improving their credit profiles; debt relief services, through which consumers obtain assistance negotiating existing loans; and home improvement services, through which consumers have the opportunity to research and find home improvement professional services.
Further, the company provides personal credit data, through which consumers gain insights into how prospective lenders and other third parties view their credit profiles; real estate brokerage services, through which consumers are matched with local realtors who assist them in their home purchase or sale efforts; and various insurance products, including home and automobile, through which consumers are matched with insurance lead aggregators to obtain insurance offers. Additionally, it operates CompareCards, an online source for side-by-side credit card comparison shopping; SimpleTuition, an online marketing platform for student loans; MagnifyMoney, a consumer facing media property that offers editorial content, expert commentary, tools, and resources; and SnapCap, an online platform, which connects business owners with lenders. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. LendingTree, Inc. was founded in 1996 and is headquartered in Charlotte, North Carolina.
-
IndustryBanking/Financial Services
-
No. of Employees892
-
Website
-
Jobs Posted147
