Job Description

Job Description

The Manager, End to End Connections and Media provides analysis and delivery for all media programs and actions within assigned platforms, brands and/or geographies. You will support agency management, project delivery and management of media to deliver market excellence and leadership and innovation. In this role, you will support the management of media investment by optimizing media productivity, implementing buying strategy etc. This is an individual contributor with comprehensive knowledge in specific area, and the ability to execute highly complex or specialized projects.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

* Develop consumer-first connected consumer journey development across relevant owned, earned, shared and paid connections points driving coherence and consistency of communications plan for maximum business results
* Deliver holistic media strategy and investment in cross-select category plus prioritized brands within North America Operating Unit (NAOU) - inclusive of national and local geographic extensions
* Lead development and activation implementation of Connections plan paid media activities in partnership with prioritized media industry partners
* Adept project management skills, process improvement and agile team leadership mindset with core focus on timely and consistently meeting or exceeding results
* Exceptional agency management with ability to hone and clarify communication strategies to inspire agency partners development of superior innovative connections plans
* Demonstrated investment strategy acumen, utilization of marketing mix model insights for delivery and ongoing tracking of improved business results across digital marketing expense (DME) budget levers
* Core participation with Global Category teams, cross-operating unit (OU) networked teams, Platform Services and beyond across global, regional and local campaign development

KEY SUCCESS PARAMETERS

Experience & Work Focus

* 5 or more years of experience with a media planning and investment agency, industry media partner, communications company or Fast Moving Consumer Goods (FMCG) brand organization known for its knowledge and experience in developing world-class connections planning, media planning and investment solutions and/or stellar integrated marketing communications strategies and creative ideas
* Strong project manager with an innovative, creative mindset with strong communications and marketing background demonstrating over-delivery of programs on-time and on-budget consistently
* Will have a proven track record of implementing concepts and ideas with creativity and agility, driving cross-functional belief and delivery
* Should be both flexible and adaptable and able to integrate and influence adeptly across organization with a keen desire and ability to build strong relationships with marketing leaders and cross-franchise team

Communication Focus

* Internal connections planning, investment holistic plan cross categories, IMX for OU, global and cross-OU networked organization
* External connections activation thought leadership and collaborative agency and media industry partnerships
* Responsible for team delivery and cross-organization communication of connections plan value bundle across franchise system to ensure national to local geographic consistency, system belief and speed to market executional excellence

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

1 Integrated marketing communications development

2 Omni-channel understanding for creation and implementation of coherent connections plans

3 Creative connections program development and activation

4 Adept project management and consistent over-delivery of results, on-time

5 Media planning & investment

BROAD EXPERTISE IN (GOOD TO HAVE)

1 Creative advertising development

2 Digital, precision marketing

3 Culture change management + agile expertise

4 Data analytics and measurement understanding + activation against

5 Process improvement mindset

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.