Job Description

Job Description

About the Role

This a vital moment in the life of The New York Times. The ecosystem of marketing messages surfaced through NYT products is critically important in guiding the customer journey and the Associate Manager, Marketing and Media Strategy supports how we use in-house media and marketing email to meet the goals of our business. They will contribute to campaign strategy and lead execution that is in line with NYT brand values and editorial judgment. They can communicate campaign goals and performance with key stakeholders to gain alignment on these media opportunities.

They are comfortable designing and managing iterative tests and will become fluent in channel best practices as well as the technology that supports each channel (digital, print, audio and email). They are curious, have a transformative mindset and identify gaps, designing creative solutions through the use of data and insights. They report into the Manager of Marketing and Media Strategy and work with partners in Marketing, Creative, Operations, and Technology to establish The New York Times as a best-in-class marketing program.

Responsibilities:

Planning and Execution: In the role of Associate Manager, Marketing & Media Strategy, you will assist with planning and executing in-house media (digital, print, audio) and email for marketing campaigns, and you will be responsible for accelerating the impact of your campaigns.

* With an emphasis on email, you will develop high impact, multi-channel media programs to support the full-funnel needs of our business.

* You will develop and activate upon testing roadmaps designed to extract actionable insights for channels and/or campaign strategies and will use past insights to optimize the strategy for our in-house media campaigns.

* You will oversee all aspects of campaign performance, from measurement of campaign delivery and trends to assessing the broader organizational impact.

* You will be comfortable with platform technology, channel metrics and goals, and are motivated to stay up-to-date with industry news and advancements.

* You will serve as an expert for the organization and share relevant developments and trends with partners at all levels of management.

Collaboration: As a member of the Owned Media team, you operate at the center of several strategy and execution-oriented teams. Understanding the unique expertise of your partners and knowing how to apply that expertise to achieve common goals will be an essential ingredient in the recipe of your success.

* You will motivate and inspire partner teams toward a shared goal.

* You will speak the language of your partner teams, translating channel needs and results for the context in which they are delivered.

* You will be comfortable managing projects from different parts of the business and can effectively prioritize multiple work streams to meet deadlines.

* You positively represent the Marketing & Media Strategy team, providing visibility into the teams work and achievements.

Basic Qualifications:

* 2+ years digital media and/or email marketing experience, either agency or client/publisher-side

* An audience-first mentality with experience developing smart segmentation strategies and multi-channel customer journeys

* Experience connecting channel growth with broader company objectives and goals

* Experience selecting marketing channels best suited to meet the goals of a campaign

* Experience with Google ad platforms (Campaign Manager/Google Ad Manager/Google Ads/etc) is a plus

* Ability to make actionable inferences based on data observations

* Comfortable with marketing/advertising technology and technical language

* Comfortable with interpreting data and research results

* Excellent communication skills with colleagues of all levels

LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local Fair Chance laws.