Job Description

Sr. Analyst, Marketing Analytics

Santa Clara, CA

Realtor.com is looking for a Sr. Analyst, Marketing Analytics located in any one of our major offices including Austin, TX, Los Angeles, CA, Santa Clara, CA, Vancouver, BC or NYC, NY. Realtor.com is in the middle of aggressive strategic growth driven off of newly integrated entities, and continuing our record growth. Consumer engagement will be critical to Realtor.com's strategic success. Specifically this role's core responsibilities will focus on analyses to efficiently drive consumer funnel acquisition, engagement and conversion across brand marketing tactics, including TV and digital video advertising.

This Sr. Analyst role will liaise closely with the brand marketing team and report to the Senior Manager of Marketing Analytics.

An ideal candidate will have a background in marketing analytics/attribution as well as in driving value through advanced analytics and basic machine learning/statistical approaches (Regression/logit modeling, A/B testing, testing power analysis, etc).

General responsibilities include tracking results, decision support, incrementality testing and modeling, and making optimization recommendations.

Responsibilities

-Lead tracking/reporting of brand marketing impact (cost per acquisition and ROI)

-Dive deep into marketing results to understand incrementality and make tactical optimization recommendations for TV and brand digital advertising

-Conduct analyses ranging from basic to advanced modeling

-Work with internal Marcom data experts to ensure RDC has the right data flowing to the right places to enable marketing measurement and testing

-Design and execute experiments that will help us become more effective and efficient

-Work with manager and brand marketing clients to prioritize projects and deliver on joint objectives

-Collaborate with performance and engagement marketing analytics colleagues to understand the big picture of marketing spend and results - contribute to recos on best portfolio decisions

-Work with ad agency and vendor partners to complete projects

-Work with a sense of ownership and urgency, and advocate for experimentation based, agile culture

Requirements

-BS or MS in data science, statistics, econometrics, mathematics, or related technical field

-3+ years of industry experience

-Experience in marketing analytics/marketing attribution

-Experience designing and implementing A/B tests

-Strong knowledge of statistical modeling software such as R, Python, or SAS

-Minimum of basic knowledge of relational databases (SQL)

-Familiarity with a cloud based environment such as AWS is a plus

-Experience with marketing mix and/or ACR TV measurement (e.g. SambaTV or iSpotTV) is a plus

about realtor.com

Atrealtor.com, we believe that everyone deserves a home of their own. Were a community of nearly 2,000 employees that work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, were there to lend a helping hand. Every month, 70 million people trust us with their journey home by visiting our site and mobile apps, and wed love to have you join our team to help.

Weve got great offices across Canada and the US and lots of sweet jobs to choose from, so were hoping youll join us on our journey to make home buying and selling easier, and more rewarding for everyone.

Lets make a difference, together. For Real.

LI-JMS1

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets