Job Description

Job Description

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers needs and strive to provide solutions to meet them.

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

What happens when you take the lean, agile approach to digital marketing and apply it to pharma? Greater positive impact. On more lives. In less time. It's happening right here, right now: Your chance to craft a career that matters. To be a catalyst for change. And inspire hope in patients who need it most.

Why Join Our Digital Marketing Team? Agility. Speed. Relevance. And Results.

Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal - to reach consumers, payors and physicians at the right time, right place, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The results? We create relevant, personalized content that gains response. And there's an important part for you to play:

Campaign Development Lead

Put marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of our customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources and relevant content. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll wear many different hats as you collaborate with copy, design, UX, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process. And a lot to say about the final product.

Education Minimum Requirements:

* BS/BA

Required Experience and Skills:

* 5+ years of combined digital marketing/marketing support or sales experience.

* Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic.

* Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.

* Strong digital acumen and understanding of criteria for effective digital content.

* Knowledge/experience in healthcare marketing and/or promotion.

* Demonstrated ability to implement marketing strategies that work.

* Excellent business and communication/influencing skills.

* Experience and success in a cross-functional team leadership role.

* Well-organized, highly motivated, process-driven, results-oriented personality.

* Ability to rebalance priorities and assume responsibility in a multi-tasking environment.

* Understanding of how to maximize digital channels, techniques, and operating models.

* Ability to thrive within a data-driven, fast-paced setting defined by change.

* Innovative thinking.

Our Human Health Division maintains a patient first, profits later ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are

For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.

INVENT.

IMPACT.

INSPIRE.

DIGITAL2020

US and Puerto Rico Residents Only:

If you need an accommodation for the application process please email us at staffingaadar@msd.com
For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster

EEOC GINA Supplement

OFCCP EEO Supplement

OFCCP Pay Transparency Rule

We are an equal opportunity employer, Minority/Female/Disability/Veteran proudly embracing diversity in all of its manifestations.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Not Specified

Shift:

Valid Driving License:

No

Hazardous Material(s):

No

Number of Openings:

4
Requisition ID:R84649