Job Description

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here. We are DISH.

This Sr. Marketing Lead will work within the Existing Customer Marketing department (Customer Retention). This group is the internal advocate for our customers in everything we do. When there is a business initiative that will impact our existing subscribers, Customer Retention becomes involved with strategy and execution.   We own and lead all marketing strategies and communications that go to existing DISH customers.

Primary responsibilities fall into the following categories:

Responsible for the review, planning, development and execution of video marketing campaigns that help manage churn rates across DISH’s subscriber base. 
Build out and review various video marketing campaigns starting with a strategy and ending with the execution of tactics, mainly focusing on video and television commercial work. 
Manage video 50+ annual video production campaigns that span across multiple channels including television on-air, web, and social.
Establish relationships and work closely with external production companies and content providers (Disney, ESPN, FOX, Discovery, CBS/Viacom, AMC, Hallmark) to write scripts, manage pre-production, casting, filming and post-production. 
Provide direction to broadcast teams to schedule TV commercials on-air to meet company objectives. 
Partner on interpreting  analytic data  to formulate a video marketing strategy to drive key customer retention KPI’s. 
Cross functionally work with internal and external creative departments, Marketing, Operations and Analytics teams to implement communication strategies.
Establish and review working project plans and calendars with the ability to adapt to the ongoing business changes and market needs.
Work independently to identify, develop, and evaluate marketing strategies to promote products, offers and services.
Excellent project management skills; ability to multitask; proven success in leading cross-functional teams.

A successful Sr. Marketing Lead, Customer Retention will have the following: 

Bachelors in Marketing or related discipline strongly preferred; degree from a four-year college or university with 5+ years or equivalent combination of education and experience is preferred.
Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing environment and demonstrate a sense of urgency.
Strong background in developing creative marketing strategies and following through with execution and analysis.
Excellent project management skills; ability to multi-task.
Strong relationship skills in order to work cross functionally and leverage different departments to meet tight deadlines and overcome obstacles.