Brand Experience Sr. Planner, HEB Shopper Marketing
Posted on: 26 Jan 2021
Austin, TX
Job Description
Description
OVERVIEW
Shopper Marketing (SM) team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Shopper Marketing Senior Planner to lead account-specific shopper marketing strategy at HEB, a Strategic Growth Customer based in Texas. Key responsibilities for this role include development of annual strategy for priority brands across all 5 OUs, development of campaign/creative briefs, management of budgets, and execution of projects. It requires interaction with customers, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading both Hispanic marketing initiatives and eCommerce initiatives at this customer. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
Ideal location for this role is in TX (San Antonio or Austin) to be able to more easily call on HEB. Open to remote location for the right candidate.
KEY ACCOUNTABILITIES
* Lead strategy and execution of General Mills retailer shopper marketing programs and tactics with internal and external groups
* Develop shopper marketing plans and presentations, with particular emphasis on Hispanic led insights and activations
* Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
* Lead and participate in key customer meetings
* Foster strong working relationships with sales and marketing team members at both General Mills and our customers
* Maintain account level shopper marketing budget and approve invoices
* Conduct data/event analyses
MINIMUM QUALIFICATIONS
* Bachelor's Degree, preferably in Communications, Marketing, or Business
* Minimum 2 years in Brand Experience, Brand Marketing, Sales or related
* History of collaboration with cross-functional teams, agency partners
* Project management expertise
* Strong communication skills (written and verbal)
* Ability to work independently
PREFERRED QUALIFICATIONS
* Experience in developing account specific marketing plans
* Experience selling to retail customers
* Experience with Hispanic marketing
* Familiarity with the South Texas market
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best -- bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
General Mills
Minneapolis, MN
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit, and savory snacks, as well as organic products, including refrigerated yogurt, nutrition bars, meal kits, salty snacks, ready-to-eat cereal, and grain snacks. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food.
The company markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, BLUE Basics, BLUE Freedom, BLUE Wilderness, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jeno’s, Jus-Rol, Kitano, Kix, La Salteña, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait trademarks.
General Mills sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. It operates 507 leased and 372 franchise branded ice cream parlors. The company was founded in 1866 and is based in Minneapolis, Minnesota.
-
IndustryManufacturing
-
No. of Employees40, 000
-
Website
-
Jobs Posted335
