Job Description

Job Description

Focus, Scope, & Impact:

* The Sr. Director E2E Experience will :

* Converting Creative Strategy into End-to-End Experience Strategy that helps in Re-imagining and visualizing experiences that create lasting memories for our brands.

* Designing experiences for E2E consumer / shopper journey, focusing on orchestration and consistency.

* Embed new approaches into everyday experience strategy

* IMX strategy work will include 2-year Global campaign pipeline

* Providing input into allowable localization to Global IMX Campaigns

* Support with building the New Consumer Engagement Model for Marketing for the TCCC System (with a Future back thinking of IMX)

* Work with Category teams (including creative strategy) to develop the E2E strategy.

* Work with Creators which includes Design, Consumer and Shopper content and enablers Media, Digital, Asset teams to Orchestrate experiences for the Brands.

* This role will have no direct reports, but will work with a large network of colleagues across TCCC

We have two (2) openings:

* One (1) Sr. Director, E2E Experience Strategy Coca-Cola & Sparkling Flavors

* One (1) Sr. Director, E2E Experience Strategy Hydration, Sports, Coffee & Tea

ROLE LOCATION:

As a global team, we aim to have associates be able to work from anywhere. However, there may be some situations where relocation will be required. The location of the positions and whether or not relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company.

Experience

* Significant marketing experience (10-12 years) across creative strategy, design & content creation, media, connections.

* Experience with Strategic Brand Planning that helps build experiences

* Proven ability to ideate, innovate and execute at Scale.

* Experience with Integrated Experiential Plans for large campaigns

* Experience working with cross-functional teams inside and outside TCCC networks

* Comfort with and understanding of brands and business

* Great understanding of human insights

* TCCC experience marketing /previous IMC experience only

Work Focus

* Ability to ideate and develop experiences strategy

* Deep consumer understanding of the roles of brands in consumer life.

* Nurture relationships within IMX and network of talent in Global marketplace for IMX disciplines.

* Ability to work in flat teams and Agile project-based teams

Communication Focus

* Role will require frequent communication with Global Category teams, other Global Marketing sub-functions, OU Category and IMX teams

* The [CATEGORY] E2E Experience Resource must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholders

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

1 BRAND EXPERIENCES STRATEGIC PLANNING AND EXECUTION

2. CONSUMER ENGAGEMENT MODELS OUTSIDE THINKING

3 CREATIVE STRATEGY

4 AGILE WAYS OF WORKING

5 TCCC BUSINESS MODELS

BROAD EXPERTISE IN (GOOD TO HAVE)

1 CONSUMER SEGMENTATION AND INSIGHTS

2 CAMPAIGN DEVELOPMENT

3 MEDIA RELATIONSHIPS

4 SHOPPER INSIGHTS

5 STRATEGIC ANALYTICS

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.