Job Description

Carter's, OshKosh, and Skip Hop stores are conducting interviews virtually and in-person. Interviews may take place via video and candidates will be notified of this when scheduling interviews.

Job Description

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

Parenting can be tough, but at Skip Hop, we believe it can be easier when you have highly functional products on hand. Our team brings modern design to life, creating innovative essentials for moms, dads and infants all over the world. The brand is a favorite of parents worldwide, sought after for its best-in-class products that feature iconic designs with an emphasis on function, high quality and authenticity. We're big enough to be a major player and trend-setter in the marketplace, but small enough for everyone to have serious impact on our business.

A marketing driven position charged with the responsibility in the development and execution of the organizations trade marketing efforts with a large focus on growing the whole sale business. This position will assist and work under the direction of the Marketing Manager.

* (50%) Develop, implement and participate the development and execution of digital marketing initiatives at key retailers under the direction of the Marketing Manager. Duties will include:
* Communicate with internal & external resources and agencies to support the development of concepts and execution on an on-going basis
* Work on key wholesale accounts driving marketing campaigns online and in store visuals and set ups including partnering with creative on planograms and pallets
* Contribute to collateral content used on site in alongside of the creative, sales and copywriting teams
* Perform deep dive analyses into digital campaigns using data analytics (e.g. POS Data, NPD, campaign results, conversion rates, traffic etc.) to gather business insights and make recommendations
* Drive analysis, - action- and results-oriented culture that enables fast decision making, collaboration, and flexibility for both short term challenges and future planning
* Develop results driven KPIs for reporting on digital campaigns and present to relevant stakeholders
* Maintain and update records of marketing metrics and results of past campaigns
* (30%) Support retail Marketing Manager in executing compelling marketing programs to drive site traffic. Including but not limited to Email, Affiliate, Paid Social, Paid Search, PLA, and Display
* Partner with multiple agencies to ensure creative, data and link files are delivered and on track for deployment
* QA all marketing for creative, link and data accuracy
* Create Link Docs for Campaign Emails in conjunction with Email Team & Merchandising to direct ops partners to correct HTML build destinations
* Maintenance of calendars (marketing and promotional) and communication of shifts to agency and internal partners
* Familiar with writing creative briefs to be able to write as needed in Specialist/Manager absence to be turned over to creative for development
* Monthly compilation of historical marketing imagery and promotional/content data to build Creative Strategy templates
* (15%) Support International Marketing requests
* (5%) Support Trade Show execution

- Strong interpersonal skills, building internal cross-functional and external vendor relationships

Experience and Skills

* Effective communication skills, written and verbal, required
* High energy, team player that can work effectively with cross-functional teams
* Superior project management and organizational skills
* Detail-oriented, persistent follow-up and an ability to juggle shifting priorities.
* Ability to troubleshoot and problem solve independently
* Strong analytical abilities
* Ability to work efficiently and accurately while working toward multiple deadlines
* Strong proficiency in Word, Excel, and PowerPoint
* Bachelors degree from 4-year accredited college or university
* 3+ years of experience in Marketing
* Retail experience a plus

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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