C&F Marketing Associate - Yogurt and Portfolio Builders
Posted on: 21 Jan 2021
Minneapolis, MN
Job Description
Description
OVERVEIW
C&F is on a mission to bring General Mills' great brands to people everywhere they go away from home. We are seeking a leader to become our next Yogurt & Portfolio Builders Marketing Associate (MA) to join our dynamic, results-oriented team as we fuel the continued growth on these businesses.
In this role, you will support the full portfolio of Yogurt and Portfolio Builder brands we sell away from home (Yoplait, ParfaitPro, GoGurt, Trix Yogurt, Pillsbury, Progresso, Old El Paso, Annie's, Muir Glen, etc.) and shape how these brands show up in channels such as K12 schools, colleges, hotels, hospitals, Hello Fresh mealkits and many more. As the Marketing Associate for this team, you will be responsible for leading project management, commercialization, and data analytics. In addition, this role leads Demand Review for these businesses.
We're looking for a detail-oriented, organized self-starter who is excited to jump in to support our team's success!
KEY ACCOUNTABILITIES
Lead Project Management Tasks
* Timeline, key commercialization dates, team meetings for innovation, renovation, Holistic Margin Management (HMM - continuous improvement to maximize return on investment) and Strategic Revenue Management (SRM - pricing) Price/Pack/Architecture (PPA)
* Manage project timeline using the Critical Path Worksheet (CPW)
* Drive input of cross-functional data for package creation or renovation (via ECLIPS and Step)
* Performance assessment of new launches
* Owns budget management and tracking for Product Portfolios
Data & Analytics
* Business Analysis & Demand Review
* Gleans implications from data and partners with Associate Channel Manager (ACM) to develop performance narrative
* Lead monthly team analysis into business performance and work with team to develop recommended action items to drive performance
* Provide product details for sales materials
Ad-Hoc Projects for Team
MINIMUM QUALIFICATIONS
* Bachelor's Degree
* Strong project management skills: ability to manage and prioritize across multiple complex projects (attention to detail & accuracy)
* Cross Boundary Effectiveness (Collaboration)
* Strong PC Skills (Excel, PowerPoint)
* Analytical & Problem-Solving Skills
* Must meet minimum 12-month time in role requirement before applying
PREFERRED QUALIFICATIONS
* 2+ years' experience
* Preferred familiarity with GMI systems (ECLIPS, SharePoint, Nielsen, Spotfire)
* Willingness to think outside of the status quo to solve problems
* Adaptability & Resilience
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best -- bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
General Mills
Minneapolis, MN
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit, and savory snacks, as well as organic products, including refrigerated yogurt, nutrition bars, meal kits, salty snacks, ready-to-eat cereal, and grain snacks. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food.
The company markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, BLUE Basics, BLUE Freedom, BLUE Wilderness, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jeno’s, Jus-Rol, Kitano, Kix, La Salteña, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait trademarks.
General Mills sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. It operates 507 leased and 372 franchise branded ice cream parlors. The company was founded in 1866 and is based in Minneapolis, Minnesota.
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IndustryManufacturing
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No. of Employees40, 000
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Website
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Jobs Posted335
