Job Description

Manager, Marketing (Disney+ Creative Marketing)

Apply NowApply Later Job ID 771303BR Location Burbank, California, United States Business Direct-to-Consumer and International Date posted Jan. 12, 2021

Job Summary:

The Manager, Marketing is responsible for brand and content marketing initiatives for D+. This individual will work collaboratively with the marketing and content teams at Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as collaborating on the creative marketing efforts for Brand and Independent titles coming from the D+ content team. The Manager, Marketing produces, directs, and oversees campaigns across titles and brand initiatives, working closely with the VP of Marketing

Responsibilities:

* Assist VP, Marketing in briefing and creative directing campaign assets for print, AV, and product/platform needs for title and brand campaigns. Understands creative trends and ensures that all D+ and/or bundle marketing efforts feel premium, engaging, and appropriate for the D+ and/or bundle audience.
* Conceive, create, and prepare presentations to share ideas and concepts to management and partners across brands and stakeholders at TWDC.
* Oversee print and AV production process for paid media and synergy campaigns working closely with media buying team and agencies to digest robust plans and ensure deliverables and assets are created to spec and delivered accurately, on-deadline.
* Manage creative assets developed by partner studio teams (TWDC Studios, Nat Geo, ABC, Disney Channel) and work with the VP, Creative to ensure they all fold into the larger D+ brand guidelines in a creatively cohesive manner. Collaborate with those teams and build relationships and trust with partner creative leaders.
* Manage relationships and projects with creative agencies to execute creative deliverables.
* Work closely and collaboratively in a matrixed work environment with project management, strategy, content, product and operations across Disney+ and across TWDC to ensure creative alignment and successful delivery of assets and creative materials.
* Navigate through multiple business-focused partner departments (legal, business affairs, finance, brand management) to deliver creative results that meet business needs and requirements.

Basic Qualifications:

* 5+ years extensive experience marketing entertainment properties.
* Experience at either a studio, network, or agency environment with an extensive knowledge of the layers and processes behind creative marketing.
* Possesses strong creative point of view and aesthetic to ensure that Disney+ marketing materials are produced at a high level.
* Experience with print production, static asset creative and key art creative concepting.
* Demonstrated ability to prioritize, meet deadlines, make decisions and change course of action quickly
* Experience working across multiple mediums print, AV, digital and outdoor.
* Keen eye for design, and ability to art direct development of logos, artwork, AV and digital creative.
* Excellent writing and communication skills.
* Passionate about storytelling, particularly in short form AV or static mediums.
* Demonstrate ability to work effectively in a fast-paced environment and within a matrixed reporting environment
* Excellent interpersonal skills to ensure successful interactions, strong working relationships and the ability to interface with varied levels of management, peers and partners across varying teams
* Highly collaborative creative sensibility, with ability to be open minded to feedback and always seeking out the best idea, not just their own idea.
* Understanding and open-mindedness to data and analytics helping guide creative choices.
* Ability to work collaboratively with engineering and product teams to use data to inform decisions.

Preferred Qualifications:

* Understanding the business necessities of a startup/launch property experience defining and creating new systems or processes.
* Experience with streaming platform marketing how a DTC product works, and how to make effective marketing materials to drive engagement and subscriber growth

Required Education

* Bachelors degree. Preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field.

About Direct-to-Consumer and International:

Comprised of Disneys international media businesses and the Companys various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Companys global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Companys direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic; and the Companys ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney +, oversees all consumer-facing digital technology and products across the Company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business segment we call Direct-to-Consumer and International.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later