Marketing Associate
Posted on: 19 Jan 2021
Portage, MI
Job Description
Who we want
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Self-directed initiators. People who take ownership of their work and need no prompting to drive productivity, change, and outcomes.
What you will do
You will coordinate and manage sales support through the education of the sales team on the current product portfolio, problem solving, tool development and projects as assigned.
Responsibilities may include:
* Supports the implementation and execution of the marketing strategy utilizing customer targeting, segmentation and product branding & messaging,
* Supports Annual Marketing Plan creation and execution, including metric tracking
* Supports Commercialization Planning for new products
* Supports marketing campaigns
* Supports and/or manages customer engagement initiatives
* Gathers customer feedback to support marketing strategy
* Interprets market analytics to support strategic decision making
* Provides sales support
* Develops and or initiates the development and production of marketing support material (e.g. product brochures, mailers, product update memos, etc.)
* Assists in the marketing of our products through exhibits, trade shows
* Supports educational labs
* Provides product training
* Provides input in the new product development process.
* Submits periodic reports on assigned topics.
What you need
* Bachelor's degree required
* Ability to generate and explain proposals, guidelines, and procedures
* Ability to analyze and resolve non-routine product issues using independent judgment.
Stryker
Kalamazoo, MI
Stryker Corporation operates as a medical technology company. The company operates through three segments: Orthopaedics, MedSurg, and Neurotechnology and Spine. The Orthopaedics segment provides implants for use in hip and knee joint replacements, and trauma and extremities surgeries. The MedSurg segment offers surgical equipment and surgical navigation systems, endoscopic and communications systems, patient handling, emergency medical equipment and intensive care disposable products, reprocessed and remanufactured medical devices, and other medical devices for use in various medical specialties.
The Neurotechnology and Spine segment provides neurotechnology products that include products used for minimally invasive endovascular techniques; products for brain and open skull based surgical procedures; orthobiologic and biosurgery products, such as synthetic bone grafts and vertebral augmentation products; and minimally invasive products for the treatment of acute ischemic and hemorrhagic stroke. It also provides spinal implant products comprising cervical, thoracolumbar, and interbody systems for use in spinal injury, deformity, and degenerative therapies.
The company sells its products to doctors, hospitals, and other healthcare facilities through company-owned subsidiaries and branches, as well as third-party dealers and distributors in approximately 80 countries. Stryker Corporation was founded in 1941 and is headquartered in Kalamazoo, Michigan.
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IndustryInformation Technology
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No. of Employees36, 000
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Website
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Jobs Posted1486
