Job Description

Job Description
SEO Manager- Remote

Job Description

We Dont Just Build the World, We Build Innovative Technology Too.

This is the career youve been waiting for your whole life. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black & Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company .

Who You Are

Youre a curious problem solver who has the ability to bring big ideas to life. Youre creative and scrappy but can navigate a large organization with ease. Youre agile and adaptable but work with precision to ensure we deliver top-notch customer experiences, always. You also have:

* 5-7 years experience in search engine marketing (SEO or PPC). Agency experience is a plus but not required.
* Acute strategic and analytical skills.
* Bachelors or advanced degree in business, marketing or related field.
* Independent self-starter with ability to multi-task in a highly energetic, fast-paced environment.
* Strong project management/organizational skills.
* Capable of leading and motivating a team.
* Strong communication skillsverbal, written, and interpersonal.
* Demonstrated proficiency in managing multiple SEO projects from implementation through execution.
* Demonstrated ability to uncover SEO opportunities and execute on them to drive incremental results.
* Mastery of SEO best practices; on-page, off-page, and technical.
* Familiar with SEO software (Conductor Searchlight, Google Search Console, Screaming Frog, SEMRush).
* Strong proficiency with web analytics tools (Google Analytics, Google Data Studio).
* Experience with link building campaigns a plus.
* Extremely capable with Microsoft Excel and PowerPoint.

What Youll Do

As a Search Engine Marketing Manager, youll be part of our Global Tools & Storage (GTS) team located in Towson, MD. We are looking for a self-motivated, highly competitive Search Engine Marketing Manager to join our growing digital team. The Search Marketing Manager will oversee the intersection of organic and paid search across our brands in North America.

Specifically, Youll

Reporting to the Group Manager, Search & Media, this person will oversee holistic SEO strategies, develop global SEO reporting frameworks, oversee paid search campaign execution and optimization, and work cross-functionally with copywriters, IT, front-end developers, and content managers to see ideas through execution.

* Monitor and analyze SBDs search engine market share vs. competitors.
* Partner with eCommerce teams to implement keyword research into the eCommerce product lifecycle.
* Overhaul our SEO reporting and fully maximize usage of enterprise SEO tools.
* Manage an SEO Strategist to drive improved performance across our brand websites.
* Partner with brand teams and outside agencies to plan, execute, and optimize paid search campaigns.
* Collaborate with global teams to create SEO global keyword database.
* Streamline and find efficiencies within existing PPC campaigns.
* Share SEO & SEM wins, learnings, best practices, and algorithm updates with the larger GCX organization.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, 401k, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

* Career Opportunity: Career paths arent linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
* Learning & Development: Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
* Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here, too.
* Purpose-Driven Company: Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Stanley Black & Decker is one of the world's largest, fastest growing and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.

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All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veterans status or any other protected characteristic.

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