Description
The Senior Graphic Designer- In-Store will take a creative leadership role on all store signage projects, including design, development and hand-off for production. This position will also help define the in-store athlete experience by delivering strong creative collateral in alignment with the DICKs Sporting Goods standards. Through the creative collateral produced by the Sr. Graphics Designer, athletes in stores will be educated and inspired along their purchase path. The Sr. Graphic Designer will work closely with DICKs internal departments and key vendors to bring to life brand experiences across various mediums. The ideal candidate will have a strong creative eye for design and photography, along with the project management skills needed to execute and implement an in-store vision across all banners of DICKs Sporting Goods businesses.
The Role You'll Play:
Creative Design Management and Execution
* Own idea conception and production of graphic design for a range of in-store marketing materials. This includes brand approach, visual and voice standards, activation ideas and tactical promotion to fully realize breakthrough creative that supports the brand vision and stands out.
* Develop appropriate design solutions within our campaign thematic and brand guidelines for the primary purpose of effectively selling merchandise, services or related brand messages.
* Develop or support shot plans for planned photo shoots in conjunction with the Creative Manager and other team partners. Direct select shoots with an eye toward quality, timelines and budget.
* Partner and have excellent communication with Managing Producer, Photo Coordinators, Photo Studio Specialist and Digital Asset Coordinator to ensure effective and efficient photo productions. Responsible for the selection and requesting edits of photographic assets within design work.
* Facilitate all aspects of the creative development process, including receipt of vendor assets and review of final proofs before handoff.
Project Management
* Partner with and lead key vendors, freelancers and other support functions to ensure the success of each project from a timing, budget and quality perspective.
* Drive the creative production process for in-store initiatives, inclusive of art release with creative/design through approved channels, proofing of all signage components, including soft and hard proofs and prototypes where applicable, attending press checks, when necessary.
* Develop timelines, reporting and accountabilities throughout the lifecycle of a project to ensure accurate and timely delivery of final creative collateral.
Cross Functional Partnerships
* Participate in strategic discussions around creative positioning, trends and consumer behavior with our Merchandising and Visual teams by providing insight and opportunities. Articulate ideas, solutions and provide sound recommendations to secure alignment around strategic creative solutions.
* Support and/or stand in for Creative Manager during internal meetings and reviews as necessary.
* Act as a subject matter expert for other internal creative teams and champion process improvement initiatives.
Qualifications
* Bachelor's Degree in Art/Graphic Design, Marketing, Communications or a related field
* Five to seven years of experience in Retail, Marketing or Advertising with a proven track record of delivering creative solutions from concept to final execution.
* A strong creative portfolio required.
* Experience with a project management software (Workfront, At Task, required
* Adobe Creative Suite InDesign, Bridge, Illustrator, Photoshop
* Strong demonstrated knowledge of the print process across various mediums (digital, litho & silk screen
* Experience with Photo Art Direction
* Excellent interpersonal skills and the ability to build strong relationships with and gain consensus from various stakeholders
* Ability to work under pressure with multiple projects and/or initiatives while maintaining attention to detail
* Experience with in-store space planning, fixture development & procurement, lighting, flooring & graphic design, preferred
Coraopolis, PA
The Story begins ...
DICK’S Sporting Goods was founded in 1948 when an 18 year-old Dick Stack was working at an Army surplus store in Binghamton, New York. An avid fisherman, Dick was approached by the store owner to come up with a list of products needed to get into the fishing tackle business. After Dick presented his suggestions, the owner told him he was a dumb kid and had no idea what he was doing. Dick was upset and promptly quit. He went to his grandmother’s house where he spent a lot of time as a kid and told her what had happened.
Dick’s grandmother asked how much it would cost to build the store himself. Dick said it would cost $300. His grandmother then went to the cookie jar where she kept her life savings and gave him $300 and told him “do it yourself.” Dick used that money and his relentless work-ethic to open a bait-and-tackle shop in Binghamton. By the late 1970's, he expanded his product line to include much of what you’ll find at DICK’S Sporting Goods today.
...and lives on
Ed Stack is the current CEO and Chairman of DICK’S Sporting Goods. He and his siblings are responsible for taking two stores and growing the chain. DICK’S continues to offer the finest quality products at competitive prices, supported by teammates with a passion for sports. DICK’S Sporting Goods went public on the New York Stock Exchange on October 15, 2002 under the ticker symbol DKS.
Today, headquartered in Pittsburgh, PA, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of May 1, 2019, the Company operated more than 720 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK’S Team Sports HQ, an all-in-one youth sports digital platform offering scheduling, communications and live scorekeeping through its GameChanger mobile apps, free league management services, custom uniforms and fan wear and access to donations and sponsorships. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.