Job Description

Job Descriptions

Job Summary

Responsible for managing and directing the overall Marketing and Sales effort in a multi-system environment as it relates to the deployment of new products and enhancements. Assists Marketing leadership with business planning in order to lead the Marketing team in preparing the department budget. Ensures that communication of current initiatives, promotions and campaigns are accurately, timely and effectively communicated to all appropriate personnel at all levels and departments. Serves as liaison between Region, Division, Corporate and system marketing personnel to ensure that each group is informed of most recent product marketing developments and plans. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget.

Job Description

Core Responsibilities

* Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives.
* Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal and motivation techniques.
* Serves as the department liaison and Subject Matter Expert to Engineering, Field Marketing, Customer Service, Product Management and Sales.
* Participates in strategic plan development and building of alliances with industry partners, networks etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
* Works closely with customer care, Sales, Finance and Legal teams to assist with development and implementation of core business, competitive and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Provides guidance to local/external analysts to ensure strategic alignment, effective use and development of resources.
* Oversees and develops financial models in designing packaging and pricing to ensure competitive position in market.
* Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing and senior leaders. Develops measurement systems for programs.
* Serves as primary contact with program suppliers for implementation of acquisition and retention activities.
* Oversees the recruiting, hiring and evaluating of the Marketing staff to ensure that the appropriate level of support is available and maintained.
* Maintains and improves ongoing marketing programs, analyses and reports.
* Consistent exercise of independent judgment and discretion in matters of significance.
* Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
* Other duties and responsibilities as assigned.

Employees at all levels are expected to:

* Understand our Operating Principles; make them the guidelines for how you do your job.
* Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
* Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
* Win as a team - make big things happen by working together and being open to new ideas.
* Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
* Drive results and growth.
* Respect and promote inclusion & diversity.
* Do what's right for each other, our customers, investors and our communities.

Disclaimer:

* This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

10 Years +