Job Description

Job Description

Harris Regional Hospital

The Coordinator Marketing & Communications supports marketing and communications for a designated LifePoint facility. The Coordinator is responsible for implementing marketing and communications strategies for one market, working collaboratively with all departments to ensure all advertisements, communications, collateral materials accurately reflect and support LifePoint brand and message expectations. The Coordinator has a dotted line reporting relationship to the HSC Marketing and Communications teams.

ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

Implement strategic marketing and communication plans, including:

Website and social media;

Internal communications (employees and physicians);

Public relations/earned media;

Coordination/engagement in community events; and

Management of Function Point and Spark portal; and any other designated support software

Serve as connection to Director or Division Director for advertising priorities/needs (traditional and digital).

Serve as on-site representation of marketing and communications in meetings, as needed.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Job Requirements

KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

Experience: Minimum 1 year of related experience

Skills and Abilities:

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

PHYSICAL AND MENTAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran