Marketing and Communications Manager
Posted on: 9 Jan 2021
Knoxville, TN
Job Description
Description
Were building something new in Knoxville, TN. A destination devoted to sports. A place where the community will gather and be inspired. To create this new experience, were building a leadership team that will dream big, obsess over the athlete (our customer, inspire teammates and challenge every normal thing about retail.
This is a new role for a new type of experience were seeking a Marketing & Communications Manager. A key differentiator at the new DICKS will be the experiences were creating. If youre a community connector and a marketing and public relations pro this could be your next big move.
The role youll play:
* Develop brand awareness and loyalty in the community through deep, strategic relationships.
* In collaboration with and support from the Corporate Marketing Team, create, develop and lead Knoxville public relations campaigns for external audiences to support the Company's brand campaigns, special events, community marketing and PR, celebrity and entertainment relations, vendor activations communication and events, with in store signage, direct mail, press releases, newsletters, social media.
* Ensures execution and evaluation of all store level marketing activities, storytelling, partnerships and initiatives through marketing and communication vehicles.
* Partners with Community Relations Manager, Event Planner, corporate in-store communications & environment and marketing teams to support planning and execution of marketing and PR for EOF location specific events and partnerships.
* Generate revenue opportunities through expertise/product trial strategies and events
* Support community partnerships, focused on building partnerships within the community and leveraging these partnerships to create experiences and events in Knoxville, TN.
* Partner with the DICKS Foundation to drive Sports Matter initiatives, creating a focus on the impact were making in youth sports.
* Adhere to established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws and guidelines of external governing entities.
* Perform other tasks as assigned supporting the greatest sports retail experience out there!
Qualifications
The experience were looking for:
* Bachelors degree in Business, Management, Communications, Marketing or related area
* 3+ years of marketing, public relations, events experience
* 3+ years of social media marketing experience
* A plus: strong current relationship in our Victor/Rochester region
* Tremendous passion and experience in event and community management
* Project management experience and business leader mindset
* Excellent communication, project management, operations and organizational skills
* Strong relationship building experience
* A passion for relentless improvement, embracing and driving positive change
Dick's Sporting Goods
Coraopolis, PA
The Story begins ...
DICK’S Sporting Goods was founded in 1948 when an 18 year-old Dick Stack was working at an Army surplus store in Binghamton, New York. An avid fisherman, Dick was approached by the store owner to come up with a list of products needed to get into the fishing tackle business. After Dick presented his suggestions, the owner told him he was a dumb kid and had no idea what he was doing. Dick was upset and promptly quit. He went to his grandmother’s house where he spent a lot of time as a kid and told her what had happened.
Dick’s grandmother asked how much it would cost to build the store himself. Dick said it would cost $300. His grandmother then went to the cookie jar where she kept her life savings and gave him $300 and told him “do it yourself.” Dick used that money and his relentless work-ethic to open a bait-and-tackle shop in Binghamton. By the late 1970's, he expanded his product line to include much of what you’ll find at DICK’S Sporting Goods today.
...and lives on
Ed Stack is the current CEO and Chairman of DICK’S Sporting Goods. He and his siblings are responsible for taking two stores and growing the chain. DICK’S continues to offer the finest quality products at competitive prices, supported by teammates with a passion for sports. DICK’S Sporting Goods went public on the New York Stock Exchange on October 15, 2002 under the ticker symbol DKS.
Today, headquartered in Pittsburgh, PA, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of May 1, 2019, the Company operated more than 720 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK’S Team Sports HQ, an all-in-one youth sports digital platform offering scheduling, communications and live scorekeeping through its GameChanger mobile apps, free league management services, custom uniforms and fan wear and access to donations and sponsorships. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.
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IndustrySport/Fitness
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No. of Employees30,300
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Website
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Jobs Posted5605
