Job Description

United States, Georgia, Atlanta

Customer Engagement & Loyalty

06-Jan-2021

Ref : 4390

How you'll help us Keep Climbing (overview & key responsibilities)

Delta Air Lines leads the global travel industry with its SkyMiles loyalty program, delivering on a rich suite of benefits and experiences for over 100 Million Members worldwide. SkyMiles is core to Delta's thoughtful, reliable, and innovative brand promise, developing and rewarding high-value customers at every point along the travel journey. We deliver an experience that creates an emotional connection with our customers that go beyond the hustle and bustle of air travel. We create lifelong customers.

Partnerships are also critical to the success of SkyMiles. Together with American Express, SkyMiles has created one of the best travel credit card portfolios in the market. The Delta SkyMiles American Express Card portfolio is one of the fastest growing businesses within Delta. The Co-Branded credit cards provide an opportunity for our customers to engage with the Delta and American Express brands every single day, even when they are not traveling. Our two brands combine to deliver an unmatched level of service and travel experience to our customers.

The position reports to the Manager Co-Brand Customer Marketing & Portfolio Growth and will be based at the G.O. in Atlanta.

Position Summary

The Senior Account Executive will be a key player in ensuring the continued success of the card portfolio. S/he will oversee Co-Brand marketing campaigns from concept through execution, while working closely with leadership within SkyMiles and other critical business areas. Strong focus will be placed on strategic initiatives that are cross-functional in nature, and the role serves as a unique opportunity to have an impact to the business.

Primary Responsibilities:

* Lead development, execution, and performance of marketing campaigns that will drive card member spend and engagement and key portfolio initiatives
* Deepen current card member loyalty, increase their card spend, and increase engagement in strategic markets
* Provide innovative ideas to support engagement and portfolio strategy in collaboration with SkyMiles Communications, Sales and Marketing
* Develop highly effective cross-divisional relationships and provide creative thinking to achieve goals with key commercial teams and external partners including American Express
* Build engaging presentations that effectively communicate the business strategy to both internal and external business partners
* Facilitate cross-collaboration within and across the broader Co-Brand card team
* Manage product marketing strategy and partner with the Co-Brand strategy team to implement portfolio initiatives

What you need to succeed (minimum qualifications)

* Proven experience leading marketing campaigns to deliver strong business results
* Must be comfortable working in a fast-paced environment, managing multiple priorities at any given time, and leveraging resources across divisions
* Excellent communicator, both through written and verbal presentations; comfortable voicing opinions with partners and senior leadership
* Experience planning, leading, and implementing strategic initiatives
* A passion for Delta, SkyMiles, and delivering an industry-leading customer experience
* Nimble business mind with a focus on developing creative solutions
* Must be able to work collaboratively, be detailed-oriented and drive results in a cross-functional environment
* Ability to flourish with minimal guidance, be proactive, resourceful, and handle ambiguity
* Embraces Diverse people, thinking and styles
* Must be performing satisfactorily in current position

What will give you a competitive edge (preferred qualifications)

Bachelor's degree with 4+ years of relevant work experience is preferred.

MBA/Master's degree in relevant field preferred (Business, Marketing, Management or related)