Job Description

Summary

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all theyve been given.

At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want todayand tomorrow.

Job Summary

The Sr. Marketing Specialist role is responsible for providing expertise in support of planning, development and execution of organizational Brand, Go-To-Market and CRM marketing strategies and tactics that align with key enterprise/department/program goals. The Sr. Marketing Specialist leverages data and analytics to drive key business decisions, recommendations and to continuously improve marketing results. This position provides leadership to medium sized work streams or participates as a team member on larger or more complex work streams, projects and initiatives that engage cross-organizational team members. The senior specialist role is responsible for some level of strategic development, as well as, execution of tactics.

**This role will support the Thrivent Credit Union.

Job Description

Job Responsibilities and Duties

* Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
* Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.
* Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity, and new member growth. Plans and creates positioning of brand to select market segments through multiple communication channels.
* Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies.
* Plans, creates and/or produces content on social networking websites, interactive marketing related media.
* Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement.

Job Qualifications

* 5 7 years marketing or related experience
* College degree in marketing or related field; masters a plus but not required.
* Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management.
* Excellent communication skills.
* Demonstrates strong project management and collaboration skills.
* Applies a development mindset that uses creativity and marketing expertise to develop new, more effective, and more efficient marketing approaches.

Other Critical Factors

* Business acumen and the ability to work across a large organization.
* Collaboration/networking skills.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.