Job Description

We believe that messaging will be the primary way people connect with businesses. Research shows that over 63% of people across generations prefer messaging a business over using phone or email. On Messenger and Instagram, were seeing incredible growth as people message businesses to build relationships, ask questions, and get support. And were still in the early days of capturing an immense opportunity more than 2 billion person-to-business communications happen each day, mostly through legacy channels like phone and email. The Messenger Business Product Marketing team works across Messenger and Instagram Direct to uncover deep customer and market insights, position our products and solutions, define go-to-market strategy, and tell our narrative through content and campaigns. Were responsible for first-party tools, APIs for developers, and monetization products, and we help shape scalable programs used by sales and partnerships teams. As a team, we are entrepreneurial, thoughtful, and have fun as we work together to grow business messaging. We are looking for an experienced Product Marketing Manager to help us identify and build solutions that grow and monetize business messaging. The ideal candidate will have experience developing a deep understanding of the market and players, identifying key opportunities, influencing product strategy, and establishing world-class go-to-market strategies that unlock opportunities for the businesses and partners we serve. This role requires strong collaboration skills, as projects will require regular cross-team and cross-functional work.

Product Marketing Manager - Messenger Business Responsibilities

* Understand market, competitive landscape, and target audiences, and translate into insights

* Inform and influence product strategy in partnership with product management, user research, engineering, and product marketing partners across multiple product areas

* Develop clear, customer-centric product positioning, messaging, and narratives that can scale to multiple business audiences

* Drive go-to-market programs with cross-functional partners

* Launch new products and features, and manage the cross-functional execution of the plan

Minimum Qualifications

* 4+ years of experience in product or audience marketing roles

* Experience creating messaging and content for multiple audiences

* Experience managing complex projects with multiple stakeholders

* BA/BS degree

Preferred Qualifications

* Experience in a consumer or business focused technology company

* Experience working with sales and channel partners

* MBA

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.