Job Description

Responsibilitiesn

As a Sr Marketing Strategist on our Product Marketing team in Workplace Savings & Retirement Solutions (WSRS), youu2019ll be responsible for developing innovative strategic recommendations specific to investment products that effectively engage and activate specific target markets. Youu2019ll provide research-based customer points of view and marketing guidance to the business.

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Actively promotes customer insights within the business unit and is an active contributor to the understanding and mapping of new target consumer markets. Influences leaders and decision makers at all levels to gain strategic commitment for sustainable target market experiences specific to investment products; resulting in growth opportunities for Principal.

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Here are a few examples of the kinds of things youu2019ll do:

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* Drive the execution of specific customer experience and investment marketing initiatives within the assigned priority markets.n
* Develop innovative engagement strategies to drive positive customer emotion and demand for our investment products/offerings. Drive the execution of customer journeys, marketing campaigns, initiatives and product development to help Principal to grow brand preference and revenue among our target audiences.n
* Cultivate a deep understanding and application of target market research, marketing and competitive trends, market dynamics and regulations.n
* Track, analyze and communicate results. Use results analysis to improve future outcomes.n
* Perform other duties and special projects as assigned.nn

Qualificationsn

Weu2019re looking for someone with:

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* Bachelor's degree or equivalent. n
* 6+ years of related work experience including building a marketing strategy. n
* Investment knowledge is required. n
* Product marketing background preferred. n
* Experience helping to build strategic marketing programs that deliver strong results.n
* Ability to translate data analytics into implications.n
* Solid strategic and critical thinking skills.n
* Ability to influence and collaborate, must have good verbal and written communication skills as well as strong presentation and negotiation and leadership skills. n
* General understanding across the entire customer journey with Principaln
* As well as an understanding of the competition and market opportunities and customer experiencen
* Some travel required, including overnight staysnn

Additional Informationn

Work Authorization/Sponsorship

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At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

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Investment Code of Ethics

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For Principal Global Investors positions, youu2019ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

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Experience Principal

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While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees u2013 individually and all of us together. Explore our core values, benefits and why weu2019re an exceptional place to grow your career.

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Principal is an Equal Opportunity Employer

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.